Infosoft is one of Norway’s leading developers of market solutions for the media industry. Two hundred newspapers and magazines in Scandinavia use the company’s software, which enables them to be successful in an extremely competitive environment. INFO-Systems® is easily customized. The system is based on Microsoft.NET and C. It runs on open databases like Oracle and MS SQL.

The main features of INFO-Systems® include:

•  The customer/prospect is in one market database regardless of how many products the media houses have.

•  It gives the call centre the information necessary to perform cross-sales and upgrades.

•  It gives users the opportunity to be cost-effective concerning the gathering of information for permission marketing purposes.

•  It logs all customer contact and response.

•  The customer can handle their own subscription via web solutions.

•  It has distribution solutions tailor-made for newspapers and magazines. It gives users the opportunity to have distribution information available on PDAs and mobile phones.

•  It is an open solution – easy to integrate with other software.

Infosoft has developed several standard solutions for the media industry. The modules can be installed as stand-alone products or as integrated modules.

This includes the planning and efficient processing of selected market activities towards existing customers and prospects, as well as multi-step campaigns and free choice of marketing channel (e-mail, SMS, telephone or direct mail). It can also be used together with external systems successfully.

This product makes customer care efficient by defining occurrences that are automatically released via trigger points. Examples of these are first renewal, billing and complaints.

This product allows optimal control of the subscriber’s financial relations, registration of changes, invoicing, payment and statistics.

The subscriber or retailer can make changes concerning their product and they are automatically updated in the core system.

This product administers all deliveries of one or several titles in an accurate and flexible manner. It is possible to do this with seamless distribution information flow with PDA’s and mobile phones. It is integrated with digital maps and cost-optimizing software.

This product revolves around single copy sales, including ordering, extra deliveries, return, invoicing, statistics and planning market activities.

Many of Infosoft’s employees have worked in the media industry before joining the company. Infosoft prefers to hire highly qualified people who know the business from the customer’s point of view as well. The company’s development department staff has many years of experience working with media-related software.

Infosoft also offers consultancy services concerning sales and marketing issues. Its customers, in addition to those in Norway, are located in Scandinavia and other Europeans countries.

Infosoft’s CEO, Jon Erik Ofstad, was vice-president of circulation in Norway’s largest subscription-based newspaper before joining the company. He is much sought after as a speaker in Europe and North America.