Ekornes ASA is the largest furniture manufacturer in the Nordic region and owns such brand names as Ekornes®, Stressless® and Svane®. Stressless® is one of the world’s most famous furniture brands, while Ekornes® and Svane® are the best known brands in the Norwegian furniture market. While products are manufactured at seven factories in Norway, they are sold in large parts of the world through a network of wholly owned sales companies in selected markets.
Attractive & International Furniture Supplier
Ekornes’ vision is to be one of the world’s most attractive suppliers of furniture for the home. When Ekornes enters a new market, it does so through a thorough, step-by-step process. This allows the time to build good relationships and create the trust necessary for solid, long-lasting partnerships. Nine wholly-owned sales companies cover sales in Europe, North and South America and Asia/Oceania. Each company is responsible for one area:
• Scandinavia (Norway, Sweden, Denmark)
• Finland
• Central Europe
• Southern Europe
• UK and Ireland
• USA and Canada
• South America
• Japan
• Asia/Oceania
Further markets are served by importers in a number of countries.
Organizational Structure
Ekornes ASA is the parent company in the Ekornes Group. The group’s production facilities are organized according to its product areas: Stressless®, Ekornes® Collection (sofas) and Svane® (mattresses). Ekornes ASA provides all shared services, including group management, marketing, purchasing, accounting and finance, as well as product development for Stressless® and Ekornes® Collection.
 |
 |
 |
Production Strategy
Ekornes’ production strategy is that product concepts should be based on standardized processes and individual products and components. In terms of production, these must be developed in the direction of long series and large volume, thereby yielding low unit costs. This strategy is unparalleled in the upholstered furniture sector, and Ekornes has therefore largely developed its own production lines and equipment, often inspired by sectors with a high degree of automation.
Business Concept & Values
Ekornes’ business concept is to offer products that in terms of both price and design appeal to a broad audience. In addition, the group aims to develop and manufacture products offering excellent comfort and functionality. Company values are reflected by Ekornes’ focus on being recognized for its honesty, credibility and consistency, towards suppliers, customers, shareholders and employees. Ekornes shall at all times to be perceived as a dependable, efficient and well-run organization.
