Telenor-owned Norkring has entered into an agreement with the BBC World Service for digital broadcasting over short wave, DRM. As part of the agreement, the BBC will be among the first in the world to broadcast over DRM.
From Norkring’s transmitting station at Kvitsøy, signals will be broadcast to Central Europe. This new agreement with the BBC is an important step in the digitalisation of short wave, which actually has the capacity to achieve global reach. The agreement involves broadcast of the radio channel BBC World Service “English for Europe” for an initial period of 18 months. The BBC is also using UK-based transmitters owned and operated by VT Communications (VTC) to provide a multi-frequency network aimed at Benelux and neighbouring countries.
“For us this as an exciting partnership with one of the world’s leading broadcasters. The BBC is a driving force within DRM, and contributes to set the standard for the future role of short wave,” said sales and marketing director at Norkring, Per Maltun.
The first major test will be the launch of receivers for DRM at the world’s largest exhibition for consumer electronics, the IFA in Berlin 2-7 September 2005.