Opera Software and Switzerland’s leading telecom provider Swisscom today announced that the Opera TV Store application platform is set to land on Swisscom set-top boxes. It is the first European pay-TV operator to bring the Opera TV Store on board, as operators embrace over-the-top content to satisfy viewers’ hunger for on-demand services. The partnership also marks the Opera TV Store’s first fully customized and co-branded deployment.
“A retail-grade TV app platform, combined with a browser engine readily available for Android, were key criteria in our decision to bring the Opera TV Store on board,” says Dirk Wierzbitzki, Head of Convergent and Wireline Experience, Swisscom. “The addition of the Opera TV Store to our IPTV services empowers Swisscom to better compete with retail offerings.”