Opera Mediaworks, the world’s largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities.
Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.
“Germany is an important and fast-growing mobile ad market and is expected to reach $1.8 billion by 2017,” says Mahi de Silva, CEO, Opera Mediaworks. “Integrating apprupt into our platform will help us grow our reach into this important territory, giving our clients even broader global reach for mobile advertising.
“Like Opera Mediaworks, apprupt is a business driven by cutting-edge technology and premium audiences, so they perfectly complement our existing global footprint. Working together, apprupt and Opera Mediaworks will help local advertisers reach a broader global audience whilst also introducing a wide range of new capabilities from rich-media ad formats to programmatic tools for German-speaking markets.”
“Opera Mediaworks’ global business is a reflection of what we’ve built in our home markets – an end-to-end mobile advertising platform that’s focused on great technology and premium mobile audiences,” says Jascha Samadi, CEO, apprupt. “We are excited to become part of Opera Mediaworks’ global platform and help them achieve success in some of the key European territories.”