Furniture & Interior Design, News

The Parkett Star honours the best of trade and retail

Parkett Magazin honours exemplary companies in Germany for the successful marketing of hardwood flooring.

Daring, creative and far-sighted entrepreneurs and companies have once again been honoured with the coveted Parkett Star in 2020, gaining recognition and appreciation beyond their own sectors.

We’re particularly pleased that BOEN customers can be found amongst the winners once again in 2020:

  • Bauzentrum Sandhack GmbH from Schenefeld in the west of Hamburg has redesigned its display on its upper floor to encompass 1500 m2. The result is an open and modern presentation for floors, doors and windows. Hardwood floors are showcased as part of spacious presentation modules, giving people the opportunity to see the wooden floor with all its natural features such as knots or grain. For this, Sandhack was awarded the Parkett Star in the category “Best commercial remodelling in retail”.
  • HolzLand Friederichs from Mönchengladbach was awarded the Parkett Star in the category “Exemplary event in retail”. A children’s concert in amongst the floor displays – a new event that exceeded expectations: 400 young music fans came to the completely sold-out interactive play with their parents or grandparents. While the children listened and danced along in fascination, the adults could explore the display. The money raised from the tickets was donated to the children’s palliative care centre Insel Tobi in Mönchengladbach.
  • Georg Thalhofer OHG from Deisenhausen was awarded the special prize “Innovative Marketing” for the project “Your planning centre”. “Your planning centre” is a unique, innovative concept for digital and analogue sampling, planning and consulting, which trades and planners can use and the end customer can benefit from because they get a realistic picture of their building project. ‘There is no better way to offer digital applications that are for the benefit of customers’, praised the jury when awarding the special prize.

We warmly congratulate all the winners of the Parkett Star 2020! The official award ceremony took place in January 2020 during Domotex in Hanover.