After almost a year with a lot of uncertainty and a lack of important meeting places, we know that there are many questions related to next year’s Aqua Nor. We want to remove all doubt – there will be an Aqua Nor in August 2021!
— Regardless of the unexpected pandemic, it would be a combination of physical and digital fair in 2021 – that has been our plan since the previous Aqua Nor. Aqua Nor 2021 will be the first hybrid fair, begins Kristian Digre, general manager of the Nor-Fishing Foundation, which arranges Aqua Nor.
Added value for the exhibitors
In order to renew and improve the industry’s most important meeting place, an additional digital platform has long been considered, and in 2020 the digital version was introduced when the sister exhibition Nor-Fishing became fully digital.
— We gained a lot of experience from the digital concept during Nor-Fishing 2020 Digital. The participants have given us a lot of good feedback on what they want more of. We take this with us when planning Aqua Nor. Adding a digital platform to the fair will add value for exhibitors who will have more opportunities to profile themselves. It will also make it easier for visitors, who for various reasons cannot physically participate, to see what is happening in Trondheim, says Digre.
— At the same time, it is important for us to preserve the physical part of the fair as much as practically possible and infection control considerations allow.There is something very special about having a chat or meeting old acquaintances in the entrance hall area, Digre adds.