Samuel Vonrüti is taking charge of all marketing in the Bauwerk Group in mid-August. The marketing specialist, employed by Vitra in recent years, will be working on developing the Bauwerk Parquet and Boen brands as  the Chief Marketing Officer (CMO) of Bauwerk Group in Switzerland.

Samuel Vonrüti has extensive experience in marketing, product management, and innovation. And this is what he brings to the table working for the global leader in the manufacturing of premium parquet floors. Previously, Vonrüti was managing the Work and Public Spaces product division at Vitra. Before that, he worked at Franke Kitchen Systems for many years, including as the chief marketing officer. In that role, he was responsible for the entire product portfolio and all global market activities.

«I am looking forward to discovering new challenges at the Bauwerk Group,” said Samuel Vonrüti. “With my years of experience in the interior design industry, I will promote the brands of the Bauwerk Group, strengthening their identities and focus markets.»

Vonrüti reports directly to Patrick Hardy, the CEO and President of the Bauwerk Group. “We are very happy to have Samuel Vonrüti on board going forward. He already inspires our team with his expertise and positive attitude,” said Patrick Hardy. Hardy is convinced that “with him on our team, we will be able to consistently advance the transformation and digitisation of our sales and marketing channels.”

Samuel Vonrüti has a master’s degree in Information, Media, and Technology Management from the University of St Gallen, and a bachelor’s degree in Business Administration from the University of Bern. He lives with his family in Eastern Switzerland.