The Research Council of Norway is pivotal in the ongoing process of a focus on opportunities, challenges and cooperation possibilities. The roots of the BIA program emerged several years ago as a result of a report to the Norwegian Parliament that caution was urged – that putting too much emphasis on R&D narrows segments of industry. The report further cautioned that the result of this tendency would likely result in a lack of support for other projects that had in fact a greater potential for wider socio-economic success and profit.