As a design writer and curator for the best part of the last decade, one of the most enjoyable and inspiring roles I have had the pleasure of being employed in is that of curator for 100% Norway – which I’ve been doing for the last five years. 100% Norway is an exhibition established to showcase and promote Norwegian design to an international audience. It is organized by the Norwegian Embassy in London, The Norwegian Design Council in Oslo, and Innovation Norway, and it has taken place annually since 2003 during the London Design Festival every September. The idea is to improve trade links, swap best practice, generate new business and a warm fuzzy glow of pride among the Norwegian creative industries – all good economy boosting stuff.