It’s not a pretty picture. The prospect of more huge trucks clogging European roads while attempting to handle increased cargo loads is a vision the European Union and local authorities want to avoid. So, through a series of programmes and incentives, businesses are being urged to consider increasing their use of reliable, cost-effective and environmentally friendly transport through short-sea shipping. These measures and new market conditions present a clear opportunity for short-sea providers in Norway’s world-class maritime cluster to secure a strong position in this emergent market segment.