It all began with an industrious Swede.

On a winter’s day in 1937, Børje Gabrielsson was cheering fellow countryman, Martin Matsbo, on to victory in the 17-kilometer cross-country race at Holmenkollen. The skiing conditions were easy that day, unlike a short time earlier when Gabrielsson was skiing and had experienced hopeless skiing conditions. Gabrielsson had the idea of scientifically testing ski waxes in order to develop waxes for all types of snow conditions but the Norwegians with him at the time laughed at the suggestion, believing that some snow conditions were just simply “unwaxable”. The Swede, who just happened to head up Sweden’s largest pharmaceutical company, AB Astra, would not be discouraged by the sceptical Norwegians.

Swix is 60 years old; 60 years of passionate commitment; 60 years during which we have used our professional skills to the fullest.

Icon of the past, symbol of the present, Swix, inspired by our roots and our exceptional historical heritage, has worked to build the future every day. We use our expertise and relations with the world’s best athletes to create innovative products. Swix has been used by Winners in World Cups, World Championships and the Olympics since 1946, a story rich with success.

Early on, we started cooperating with the world’s best skiers and Swix has always listened to them. We have, throughout history, waxed and tuned their skis and boards, given them the world best poles, and outfitted them with the best performing Cross-Country apparel.

Swix has always been a major player in the skiing industry, and our relationship with the athletes has been driving the product development forward. To support the athletes, we have been a member of the major national Ski, Biathlon, and Snowboard pools and we still make a major contribution to broaden the sport to new boundaries.