Fish Products
Western Norway

Pure Norwegian Seafood AS
Salmon and trout farming

Pure Norwegian Seafood is a family-owned company with long traditions in salmon and trout farming on the north-western coast of Norway. The company’s production is developed to fulfil the requirements of the finest salmon smokers in the world. Pure Norwegian Seafood also has a significant production of red Atlantic caviar.

Pure Norwegian Seafood Red Atlantic Caviar
Pure Norwegian Seafood Salmon Fillet


The company’s philosophy is to produce on a small scale to keep the environment clean, and optimize the welfare of salmon. Pure Norwegian Seafood prioritizes quality rather than quantity.


  • Farmed salmon
  • Salmon fillet
  • Wild salmon
  • Red Atlantic caviar
  • Rainbow trout


Pure Norwegian Seafood
Pure Norwegian Seafood - Rainbow trout


Qualité Fumage salmon have been fed with marine based feed with less fat and more proteins. Besides the diet, which has an influence of more than 50 % on the final quality, the standard of the Qualité Fumage salmon is raised through the following conditions:

  • Genetically robust fish instead of fast growing fish
  • Good locations
  • Small-scale
  • Low density

The Qualité Fumage program is an optimal raw material for the finest smokers. The difference in quality gives the smokers a quality that is documented to be better measured by:

  • High colour
  • Low fat content
  • Good strength
  • Less gaping
  • Less liquid loss
  • High Omega content


Product of high quality, including the taste. Label Rouge is the only official label demanding taste results. High taste quality is measured through sensory analysis and tests from expert and non-expert consumers. Strict spesifications followed up and certified by independent organizations recognized by the French Agriculture Ministry. Commitment of producers with demanding know-how and practice for the best taste.

North America
South America
South Asia
West Asia
  • Finance
    Total revenues: 505173
    Operating profit : 2490
    Operating profit before tax: 2081
    Total assets: 225653
    Total equity:
    Currency: NOK (all numbers in thousands)
  • Management
    Board Chairman:
    Håkon André Berg

    Board Members:
    Eldar Arne Henden
    Reidar Nygård

    General Manager:
    Eldar Arne Henden

    Subsidiary companies:
    Largest shareholders:
  • Trademarks
    atlantic caviar, label rouge salmon, qualite fumage,
atlantic caviar, label rouge salmon, qualite fumage,
    Fish, Fish fillets, fish livers and roe, Fish roe, fresh or chilled, Roe Caviar, Salmon,