Oleana has received a number of design awards: its most important competitive advantage is its innovative design and high quality products. The patterns in the colourful garments created by Oleana’s award-winning designer Solveig Hisdal, speak of an impulsive wandering between folk tradition and urban culture, about cultural rivers that have run and continue to run between peoples, countries and continents. Oleana occupies a space where culture and industry meet.

 

While the majority of the European textile industry has moved production to countries offering cheaper labour, Oleana has demonstrated that it is possible to operate profitable textile production in Norway. All products are knit and sewn in Oleana’s factory. The company also makes it a priority to ensure that all those working at Oleana experience an interesting, secure and challenging workplace.

Oleana is committed to the ecological responsibility that all individuals share, whether they are manufacturers or simply residents of this amazing planet. The company therefore only uses natural fibres such as wool, silk, alpaca and Norwegian cashmere.

Oleana has been inspired by the master violinist Ole Bull, who made Norway known to the rest of the world in the 1800s. He taught a young nation to be proud of its roots, folk art and traditional patterns; Oleana’s name comes from Ole Bull’s idealistic colony for poor Norwegian emigrants to the USA.