izzydesign, manufacturer and designer of collaborative work furniture and seating for people in New Workstyles, and Norway-based HAG, one of the leading manufacturers of innovative seating solutions in Europe, are announcing a strategic marketing alliance making izzydesign responsible for marketing and distributing of HAG’s products in North America. Products will be co-branded as HAG by izzy.
Beginning August 1, 2004, izzydesign will distribute HAG seating products in North America through izzydesign’s independent sales representatives and distribution channel. These co-branded products will include HAG’s new H09 chair launching at NeoCon 2004, the HAG H05, HAG H04 Credo, HAG Capisco and HAG Conventio. By the end of 2004, izzydesign will begin manufacturing these co-branded HAG products in its Belton, Texas USA manufacturing facility.
“This alliance between HAG and izzydesign is an exciting and significant opportunity for both companies, because it leverages the strength of two organizations with common business vision and philosophies,” said izzydesign President and Founder Chuck Saylor. “HAG brings a design philosophy and product scale that fits with izzy incredibly well. HAG is an established global brand, and known as a leader in designing products around the natural aspects of human movement. They’re also deeply committed to protecting the environment through sustainable production and consumption. At izzy, we’re focused on designing products around people of today’s New Workstyles. Combine that philosophy with izzy’s global lean manufacturing concepts, and together we’re creating great opportunities for future product innovation. From the beginning we have focused izzy on a key belief that good design brings greater meaning to our lives. I believe this is a value we both share.”
“We believe working with izzydesign is an excellent way to capture larger market share in North America,” said Lars Roiri, president and chief executive officer of the HAG Group. “We are committed to dynamic ergonomics and believe it is the best solution for both the human body and soul. At HAG, our four cornerstones are dynamic ergonomics, visual design, the environment and quality. All the development of our seating solutions is based on these tenets. We believe izzy truly understands our mission and will honor this commitment to our company and our customers as our North American strategic partner.”