In its new video Benarx Solutions gives a brief introduction to passive fire protection and the benefits offered by its products.
The company’s passive fire protection products have significant global potential, and the marketing video has been created to raise awareness.
“As well as providing an easy-to-grasp explanation of what passive fire protection actually is, the film also explains the benefits offered by our products, not least in terms of a life cycle perspective,” explains Product Manager Tore Audestad at Benarx Solutions. He believes many businesses could really benefit from watching the film.
“The advantages are so considerable that many companies in the market could benefit. In some cases the Benarx products are not just the best but also the only products available.”
One company that has discovered Benarx is industry giant AkzoNobel. Benarx and AkzoNobel have entered into a distribution agreement that will see the latter offer Benarx products alongside its own passive fire protection products.
“I’m very pleased to have signed this deal with Benarx Solutions. It’s a great opportunity for us to be able to offer innovative solutions to our customers for their complex projects,” says Gerard de Vries, Business Director North Europe, Protective Coatings.
One consequence of the deal is that Benarx Solutions is now able to boost its marketing tools for its passive fire protection products (PFP) in particular.
“The video is intended as a tool to help Beerenberg, AkzoNobel and our own sales and marketing team introduce PFP products to customers in a way that is easy to understand,” says Product Manager Tore Audestad. A product catalogue has also been produced, focusing on the high-volume products.