The salmon market is changing away from commodity market, and to meet the new opportunities Cermaq is building its global marketing organization.
MARKETING BOTH COMPANY AND PRODUCTS
Going forward, Cermaq will profile both the company and its products. The new Group Marketing Director comes from Mondelez International, a global snacking company.
– The retailers in the main markets will play a bigger role in the market going forward, and our goal is that Cermaq shall be the customer’s most preferred supplier of sustainable salmon, says CEO Jon Hindar.
FOUR CERMAQ SALES REGIONS
Cermaq has recently reorganized its global sales into four regions covering the main markets; Asia, Europe, Latin America and North America, and strengthened the sales organizations with local marketing resources.
With Anders Tofte Wilhelmsen as Group Marketing Director, the new structure is in place. He comes from the position as Nordic marketing manager in Mondelez International, and has also long international experience from Jotun, a Norwegian based global paint company.
– Cermaq’s ambition is to become a global brand in the industry. Although the company name today is not that well-know beyond existing customers, the position is good because the company holds so many qualities which so far have not been profiled towards a wider market. To me this is an inspirational challenge which I cannot wait to embark on, says Anders Tofte Wilhelmsen.
Cermaq’s Investment in marketing is part of the company’s new strategy which aims at leadership within four strategic areas; customers, operations, sustainability and people. The goal of the strategy is to become the customer’s preferred supplier of sustainable salmon.