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VIKING Life-Saving Equipment and MOL Techno-Trade announce strategic alliance, sole agency agreement in Japan.

As a result of the agreement, MOLTECH is granted rights and responsibilities as VIKING’s sole agent and distributor in Japan for the sales of VIKING’s marine life-saving and fire-fighting products to Japanese shipyards and owners.

Esbjerg, Denmark, December 2013 - Marine and fire safety equipment leader VIKING Life-Saving Equipment (VIKING) and MOL Techno-Trade Ltd. (MOLTECH) have entered a strategic alliance and sole agency agreement, establishing MOLTECH as the exclusive agent for VIKING in Japan.

MOLTECH will be offering the full range of VIKING’s safety solutions including the industry leading Shipowner Agreements (SOA) - agreements that combine global product availability and servicing with financing in fixed price structures and the convenience of VIKING’s management of the service schedules. The Shipowner Agreements are planned and monitored from a single point of contact and were an industry game-changer, when first introduced back in 2009.

VIKING has already enjoyed many years of representation on the Japanese market and the role of existing distributors remains unchanged, however, under the control of MOLTECH.

“The agreement is a tremendous milestone for VIKING and will ensure that our products and solutions are widely available to shipowners and shipyards in Japan”, says Henrik Uhd Christensen, CEO of VIKING Life-Saving Equipment, and continues:

“MOLTECH has demonstrated a capability to drive bottom line results by bridging interests and finding solutions that satisfy both Japanese and non-Japanese interests and different cultural dimensions. Further, being part of the MOL family of companies MOLTECH has the inherent capability to execute the business level which VIKING targets in the Japanese market. This provides us with the foundation of a dynamic and enduring relationship.”

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