Looking for a specific product?

Make a search for products & suppliers, articles & news.

Opera Mediaworks continues to expand global footprint

Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers.

Opera Mediaworks, the world’s largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities.

Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.

“Germany is an important and fast-growing mobile ad market and is expected to reach $1.8 billion by 2017,” says Mahi de Silva, CEO, Opera Mediaworks. “Integrating apprupt into our platform will help us grow our reach into this important territory, giving our clients even broader global reach for mobile advertising.

“Like Opera Mediaworks, apprupt is a business driven by cutting-edge technology and premium audiences, so they perfectly complement our existing global footprint. Working together, apprupt and Opera Mediaworks will help local advertisers reach a broader global audience whilst also introducing a wide range of new capabilities from rich-media ad formats to programmatic tools for German-speaking markets.”

“Opera Mediaworks’ global business is a reflection of what we’ve built in our home markets – an end-to-end mobile advertising platform that’s focused on great technology and premium mobile audiences,” says Jascha Samadi, CEO, apprupt. “We are excited to become part of Opera Mediaworks’ global platform and help them achieve success in some of the key European territories.”

 

To read more, please visit Opera here.

Associated companies:


Related news

Latest news

New partners in sensors and geothermal

Associate Professor Mona Mihailescu from University Politehnica of Bucharest, Romania visited CMR. She is also due to visit Iceland where her other partner in green energy is situated.

Resolutuions at Semcon's annual general meeting 2017

Semcon’s Annual General Meeting (AGM) was held on Wednesday April 26,

DNV GL launches new PSC Planner application

Classification society DNV GL has launched a new application on its My DNV GL portal

300 solutions that will change the world

Global Opportunity Explorer launch

Wind powered oil recovery concept moves closer to implementation

The DNV GL-led joint industry project,

Feeding the future with AKVA

AKVA group has seen a strong market response to the new AKVAconnect feeding system, released late 2016 into the Chilean market. Customer feedback has been very positive resulting in a strong increase in sales.

The Mohammed bin Rashid Al Maktoum Solar Park Phase II will be managed by GreenPowerMonitor monitoring solutions

The project forms part of the larger 1 GW Mohammed bin Rashid Al Maktoum Solar Park

Chalet and chaletino, oak flooring of exceptional length and width

Chalet and Chaletino from BOEN is parquet flooring made with exceptionally wide and long planks of the finest timber.

Fire in Vestdavit offices – Possible disruption of service

Vestdavit and all staff would like to express sincere thanks for the inquiries and good wishes sent to us by our industry partners,