Looking for a specific product?

Make a search for products & suppliers, articles & news.

Lofotprodukt has hopes on France for fish burger and skrei

Fish Burger and Skrei

  Norwegian processor Lofotprodukt is hoping to win over     more French households to its fish burgers, which it says     are made with 80% fish.

  The Kverva-owned processor, which owns the Lofoten and   Madam Bergen brands, was showcasing the burgers at the     Sirha foodservice trade show in Lyon, France, this week.

  The burger has been successful in Norway and is already sold in France, as a "burger marin", under the Lofoten brand (see picture).

The product has proved particularly popular among families, and among busy working women keen to have a healthy and quick alternative for their lunch, said Lofotprodukt.

"We're proud of having introduced Lofoten's fish burgers into French shops," said Lofotprodukt sales director Oystein Rist in a statement. "Now we're working on spreading [it] further out to a large and quality-conscious French market."

Lofotprodukt, which bought Domstein's Swedish business last year, was also showcasing whole, round 'skrei', the Norwegian word for a particular type of Arctic cod.

The company launched its first Lofoten-branded skrei at Sirha. Visitors were invited to hold a life-size skrei imitation, which is part of the group's "hold the cod" advertising campaign.

Founded in 1994, Lofotprodukt has its main factory in Leknes, in Lofoten, as well as a plant in Bergen and sales offices in Oslo, and, since its acquisition of Domstein Foods, a plant in Kungshamn and two in Lysekil.

It mainly sells to the Nordic market. Sales within Norway reached NOK 312 million in 2013, while total sales for the company are expected to have reached NOK 800m last year.

The company's owner, Kverva, is the investment fund of the Witzoe family. It is the majority owner of the salmon producer Salmar, and controls 50% of the new pelagic powerhouse Pelagiathrough its subsidiary, Kvefi.

Read more at www.undercurrentnews.com

Related news

Latest news

The LNG Fuel Finder – a new service for LNGi

The question of bunkering availability is still a major stumbling block for...

DNV GL releases the new issue of MARITIME IMPACT magazine

“At the same time, our industry is under increasing societal and regulatory pressure to reduce the environmental impact of vessels. 

Biggest feed barge delivery ever

At the shipyard in Gdynia Poland, 7 feed barges were recently loaded onboard the vessel Jumbo Vision. The barges are destined for Canada and will be operational this summer. 

Max Planck and CMR cooperation

Scientists at Christian Michelsen Research are currently developing, together with colleagues from the Max Planck Institute for Iron Research (Germany), the Field Kelvin Probe (FKP). This FKP will enable contactless detect...

Consilium equips 48 buildings in Galway, Ireland, with lifesaving panels

Consilium Building Safety has received a strategical order from our Irish distributor...

CADCAM options for the open-minded

“Naval architects log into the Vestdavit digital library and can download exactly what they need within a couple of minutes,

DNV GL COMPIT Award 2017 for smart underwater robotics

Marco Bibuli was announced as the winner of the DNV GL COMPIT Award 2017, which took place in Cardiff this year. The Italian maritime robotics expert, working at the Italian research centre CNR-ISSIA in Genova, was honoure...

Record Number Applications for the Innovation Award!

A total of 28 applications for the Nor-Fishing Foundation Innovation Award, – which includes a check for NOK 100 000 – has been received by the deadline the 1st of May. This represents a 36% increase from record year ...

Midt-Norsk Havbruk and Plastsveis enter into agreement to build smolt facility

“We have followed the development of technology for smolt production carefully for several years,