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Latin America embraces the mobile web

Latin America has been an area of economic growth in recent years, and this shows in the uptake of mobile web usage. The State of the Mobile Web report this month takes a closer look at the Latin American countries and their surfing habits.

The “big three”, Facebook, Google and YouTube, dominate the web landscape in Latin America, as well as in the Asia Pacific. In fact, across all regions in Latin America that enjoy Opera Mini, these three dominate their top 10 domains.

Smartphones seem to have a significant rise in the Latin America region, just as was found in the Asia Pacific region in the last month’s State of the Mobile Web report. Opera Mini users on smartphones in the Latin America area now makes up 34% of the total Opera Mini user base in the region.

A few key trends:

  • The top Opera Mini user-growth countries in the region are Guatemala, Haiti, Nicaragua, Peru and Honduras.
  • The landscape of devices seems to be are bit more diverse than what was found in the last two State of the Mobile Web reports. There are fewer Nokia devices in the lists and more Samsung and BlackBerry devices.
  • Regional sites like MercadoLibre are represented three times in the top 10 lists. Local news sites are also well represented, especially in the smaller countries.


Read the full SMW report.

 

Growth

In August, the number of Opera Mini and Opera Mobile users increased to more than 209.9 million on a global basis. Compared to August 2011, Opera Mini and Opera Mobile combined grew by more than 40% year over year. The number of pages viewed grew 53% from August 2011 to August 2012, and data traffic grew by 79% in the same period.

To read the full report, please visit http://www.opera.com/smw/.

 

About Opera Software ASA

The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 275 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’ and the ‘O’ logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.

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