Looking for a specific product?

Make a search for products & suppliers, articles & news.

Jarlsberg Success "Down Under"

With annual exports approaching 2,500 tons, Jarlsberg is the most imported cheese in Australia. Half of the cheese that ends up on the dinner tables in Australia comes from Jæren, Elnesvågen and Verdal.

Tine JarlsbergEach Australian consume on average about 100 grams Jarlsberg each year. It makes Australians to the second largest consumer of Jarlsberg per capita - behind Norway.

- Sales and marketing work done in Australia is a good example of how to build a profitable sales and a strong brand abroad, says Executive Vice President for International TINE, Bjørn Moldskred.

TINE's partner in Australia, Cantarella Bros Pty Ltd, has invested a lot of time both in branding and customer relations since Jarlsberg became part of the company’s product range back in the 1960s. During the 90s imports of Jarlsberg surpassed 1,000 tons. In 2010, imports passed 2,000 tons - and now imports are as high as 2,500 tons.

Performance has been good, concludes Moldskred.

 

1250 tonnes from Norway

This year, over half of the Jarlsberg in Australia comes from Norwegian dairies (the rest comes from the US and Ireland). And most of the exports are from Rogaland and Jæren, in the west of Norway. At the end of 2015, 900 tons of Jarlsberg has been exported from that area.

-It is very exciting to contribute to a global export success - and that we have such a well-known brand in the international market, says dairy manager at TINE dairy Jæren, Espen Schefte.

Around 1300 local cows produce 9 million liters Jæren milk, which reaches the tables in Australia in the shape of Jarlsberg.

 

Strong market

Now TINE looks at new opportunities in the country with 24 million inhabitants - and with a standard of living and purchasing power on a par with Norway. As part of these efforts Moldskred visited Australia earlier this year to gain firsthand knowledge of both customers and market.

-More options should be considered. Drinks and products to enhance restitution for athletes (YT), ice coffee and nutrient dense products aimed at seniors are possibilities we have discussed with our business partner, says Moldskred.

 

12,000 tons in USA

 

Even though the Australia market is huge, the largest export market is the US, where the cheese is to be found in 90 percent of supermarkets. As much as 12 000 tonnes of Jarlsberg cheese is annually exported to hungry Americans.

Associated companies:


Related news

Latest news

DNV GL Award for Young Professionals: Green Engineering for the Future of Shipping

The award in the category ‘Safer’ and 1,000 Euros went to Matilde Andersen from Copenhagen.

DNV GL at Nor-Shipping: A digital journey to the top of classification

The VR experience took viewers on a tour of the Shanghai Express,

The LNG Fuel Finder – a new service for LNGi

The question of bunkering availability is still a major stumbling block for...

DNV GL releases the new issue of MARITIME IMPACT magazine

“At the same time, our industry is under increasing societal and regulatory pressure to reduce the environmental impact of vessels. 

Biggest feed barge delivery ever

At the shipyard in Gdynia Poland, 7 feed barges were recently loaded onboard the vessel Jumbo Vision. The barges are destined for Canada and will be operational this summer. 

Max Planck and CMR cooperation

Scientists at Christian Michelsen Research are currently developing, together with colleagues from the Max Planck Institute for Iron Research (Germany), the Field Kelvin Probe (FKP). This FKP will enable contactless detect...

Consilium equips 48 buildings in Galway, Ireland, with lifesaving panels

Consilium Building Safety has received a strategical order from our Irish distributor...

CADCAM options for the open-minded

“Naval architects log into the Vestdavit digital library and can download exactly what they need within a couple of minutes,

DNV GL COMPIT Award 2017 for smart underwater robotics

Marco Bibuli was announced as the winner of the DNV GL COMPIT Award 2017, which took place in Cardiff this year. The Italian maritime robotics expert, working at the Italian research centre CNR-ISSIA in Genova, was honoure...