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ASC certified salmon now available in Japan

AEON and WWF Japan celebrate ASC certified salmon launch in Tokyo

Utrecht, 28 February, 2014 – AEON, Japan’s largest retailer, is the first store in the country to sell Aquaculture Stewardship Council (ASC) certified salmon. Today, AEON and World Wide Fund for Nature (WWF) Japan hosted a launch event to proudly celebrate that ASC certified salmon is now available in AEON stores throughout Japan.Lerøy AS

The event attracted an enthusiastic audience of local consumers, media, and stakeholders. During the session, representatives of AEON, WWF Japan, the ASC and Lerøy Japan highlighted the need for responsible salmon aquaculture, and spoke about the significance of bringing ASC certified responsibly farmed salmon to the Japanese market.

Kinzo Matsumoto, General Manager, Sea Food Department, Food Merchandising Planning Div., AEON Retail said: “AEON is proud to support sustainable seafood. With this market launch of ASC certified farmed Atlantic salmon, we are excited to be able to offer our customers an even wider range of responsible choices when shopping for fish. The on-pack ASC logo guarantees that the fish comes from farms that ensure that their environmental and social impacts are minimised.”.

 

Read more about this on leroyseafood.com

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