Looking for a specific product?

Make a search for products & suppliers, articles & news.

Norway’s international image ‘strong and stable’

The 2014 results of the international image and reputation survey the Anholt-GfK Nation Brands Index were released today. Norway is ranked 13th of 50 countries that have global influence.  

‘Norway has a positive international image. International relations are based on trust, and the fact that we have a good image helps to make Norwegian companies and organisations attractive partners. It also means that other countries listen to our views on international issues, perhaps more so than you would expect, given the size of our country,’ said Minister of Foreign Affairs Børge Brende. 

The Anholt-GfK study has measured Norway’s image in the areas of exports, governance, culture, people, tourism and immigration/investment. The study describes Norway’s international image as stable and resilient, despite the major upheavals in world politics in recent years.  

Norway’s highest score is in the area of governance, while it has made most progress on the indicators measuring its attractiveness as a country to live in and invest in, and for international companies establishing operations abroad. Norway has a well-established reputation for its beautiful natural environment, but the overall score is pulled down by the fact that its cultural heritage and history seem to be less well known.  

According to the study, Norwegians are perceived as hard-working, honest and skilful. Norway is seen as an exciting and fascinating country, and the study emphasises that this could be used to strengthen its position in the fields of tourism and culture. 

‘This assessment of Norway’s international image and reputation provides important input to the work being carried out by the Foreign Service to promote Norway and Norwegian interests abroad,’ said Mr Brende. 

For this year’s Nation Brands Index, approximately 22 000 people in 24 countries were interviewed. In the 2007 survey, Norway was ranked 14th. This year’s 13th place gives Norway the same ranking as it had in the 2008 survey.

 

Related news

Latest news

DNV GL launches new JDP to test biodegradable lubricants

The test programme will investigate such aspects as hydrodynamic oil film formation,

ROV contracts in Brazil

The new contracts and contract extensions give 1 630 days of ROV services...

Steinsvik Secures a Contract for its First Concrete Barge

Steinsvik’s well-known steel barge design is now complemented by a new and innovative concrete barge design.

Searching for the best biological solutions

AKVA group’s biologists play a key role to ensure that the company’s technology not only meets fish welfare requirements, but also provides the best possible conditions for the fish.

Elisabeth Maråk Støle appointed managing director of Forskningsselskapet SørVest AS

Elisabeth Maråk Støle will take up her position on 1 April 2018 at the latest.

TIME SCALE

We are building chambers for tomatoes to grow in space. The aim is to give food to astronauts going to Mars.

From university to heavy industry: A slow transition

It is nearly winter holiday,

Doria awarded as “best large patrol boat 2017”

Doria is equipped with Servogear Ecoflow Propulsor. 

New CEO in Steinsvik Group

Martha Kold Bakkevig replaces Bjørn M. Apeland as CEO of Steinsvik Group with accession 02.01.2018. Bakkevig has 20 years of experience within management and business development