Looking for a specific product?

Make a search for products & suppliers, articles & news.

Anything is possible

Youth, talent and global aspirations can make a good combination in any line of business, but perhaps no where can it happen as strikingly and visually as in the fashion industry. One essential part of fashion is jewellery. Traditionally, jewellery has often been looked at as being the extra final touch of any outfit – but more and more people agree that jewellery indeed provides the core elements for the perfect look.

It wasn’t all that long ago that designer Celine Engelstad and good friend Gunnvor Vik were students at a local Oslo high school. As graduation arrived came a parting of ways as Gunnvor traveled to Edinburgh to study PR and marketing, then working with the Danish design company Sand in Norway, while Celine continued to develop her talents while studying graphic design in London and travelling abroad.

Then, two years ago Gunnvor called up her old friend with the simple idea that they would conquer the world of jewellery fashion together. Now, just two years later, Celine Engelstad’s jewellery is being worn by celebrities such as Paris Hilton – purchased from a store in Hollywood – and the jewellery is being sold in nearly forty shops throughout Norway.

Celine Engelstad & Gunnvor Vik aim to take the world of jewellery design by storm.
© Isabel Watson


Image & Substance
Part of the success of the lines of jewellery has been the ability of these young women to learn and work with the established world of jewellery both in Norway and beyond – and at the same time develop a solid branding concept that profiles Engelstad’s unique creativity in taking natural substances, forms and textures and making them into a product that can figuratively last forever – not least in the heart of those who purchase it or receive it as a gift.

According to Engelstad, the ability to transform raw nature in beauty is a gift. “Everything is a learning process for me, and my inspiration comes from different cultures and people, architecture and nature. Authenticity in the jewellery is important. People want beauty, and beauty that is real. All of our jewellery is made from pure silver, gold, precious stones and other elements that come from nature.”

The Road is Long
Despite absolute evidence of success, Vik, head of the company’s branding and marketing activities, knows that the road is long and that jewellery and fashion has to win the hearts of its customers every single day. “The key to success begins with beautiful products that the public likes, but then it takes hard work, the ability too work with a wide variety of people – and maintaining a healthy sense of realism.”

Every day is a new day, and the past doesn’t dictate the future, but all signals indicate that Celine Engelstad and her jewellery collections will be on the fashion scene for a long time to come as the young Norwegian talent continues to make her way out into the global fashion world.




Related articles

Latest articles

Norway’s Greener Future Fleet

Norway was the first nation to have a fully electric car and a passenger ferry. Now the country will make all future ferries green and a zero-emission maritime industry by 2050.

Could Iran be the Next Big Market?

Iran is opening up for billions of dollars in oil and gas investments after the lifting of decades-long sanctions. The Norwegian oil industry is cautiously eyeing possibilities.

Blue Revolution Center Pushes Aquaculture Farther Offshore

Marine Harvest and researchers plan to develop a floating laboratory for radical exposed fish farming technology to help the sector grow sustainably.

The Future of Shipping is Autonomous

Many are looking forward to driverless cars in the future. The shipping industry is testing vessels without captains.

Major Petroleum Province in the North

Cost cutting initiatives and new technology are paving the way for the Northern Norwegian Sea and Barents Sea to become the next major petroleum province on the shelf.

Norwegian Seafood Export Hits Record Numbers 2016

2016 was another record year for Norwegian seafood export with export value reaching 91,6 billion NOK (approximately $10 billion). The Norwegian Seafood Council presented the 2016 numbers at a conference in Oslo today.  

Portugal: Norwegian Cod Keeps the Bacalhau Traditions Alive

Portugal is a country of cod lovers and cod from Norway is a favourite. No other European country, uses up as much seafood and for sure not as much cod, per capita as Portugal. 

Norwegian Seafood Enjoyed Worldwide

Norway exported 2.6 million tonnes of seafood 2015. That represented more than 11 billion main courses. But the number of meals containing Norwegian seafood is possibly in the order of more than 20 billion. Seafood is ofte...

Mother-Daughter Ship to Boost Short Sea Cargo

More goods will need to be transported by ship to meet stricter environmental guidelines. A Norwegian maritime cluster has found the answer in a ship-in-ship short sea cargo concept.